Your personal data belongs to you. This Privacy Policy explains clearly and honestly what information 777com collects, why we collect it, how we use and store it, and what control you have over it as a Pakistani player on our platform.
Before you read the full policy, here are the six most important things 777com does — and doesn't do — with your personal information.
777com does not sell, rent, or trade your personal information to any third party for commercial purposes. Your data is used exclusively to operate your account, process transactions, and improve your experience on the platform — nothing else.
All data transmitted between your device and 777com's servers is protected by TLS 1.3 encryption. Stored data is encrypted at rest using AES-256. These are the same standards used by Pakistan's major commercial banks — your data on 777com is secured to the same level as your bank account.
777com provides every registered player with the ability to access, correct, and request deletion of their personal data. These rights are exercisable at any time by contacting our support team. We do not place unnecessary barriers in the way of data rights requests.
We only collect the data that is genuinely necessary for operating your 777com account securely and processing transactions accurately. We don't collect information for the sake of it. If a piece of data isn't needed for a specific, legitimate purpose, we don't ask for it.
Your data is not kept indefinitely. 777com follows defined data retention periods for each category of information we hold. Account data is retained for the duration of your active account and for the legally required period after closure. Financial transaction records are retained for 7 years in line with Pakistani financial regulations.
Promotional SMS and email communications from 777com can be stopped at any time — simply use the unsubscribe link in any email or contact support directly. Opting out of marketing does not affect your ability to use your account or receive essential transactional notifications.
Your Privacy Matters to 777com. This Privacy Policy applies to all users of the 777com platform at https://777com.life. By registering an account on 777com, you acknowledge that you have read and understood this policy. It should be read alongside our Terms and Conditions. If you have any questions after reading, our support team is available 24/7 to help.
At 777com, we understand that sharing your personal information with any online platform requires trust. We take that trust seriously. This Privacy Policy has been written to give you a clear, honest, and complete picture of how your personal data is handled when you use the 777com platform — not to satisfy a legal requirement with dense, unreadable legalese, but to actually inform you.
Pakistan's digital landscape is growing rapidly, and as more Pakistani players choose to enjoy online gaming through 777com, the responsibility to handle personal data with care and transparency grows with it. Whether you are registering for the first time, making a deposit via Easypaisa, placing a PSL bet, or reaching out to our support team, data is exchanged — and this policy governs every instance of that exchange.
This Privacy Policy covers all personal data collected by 777com through the platform, including the website, mobile web interface, and any communications channels operated by 777com. It does not cover third-party websites that may be linked from our platform — always check the privacy policy of any external site you visit.
For the purposes of this Privacy Policy, "777com", "we", "us", and "our" refers to the operator of the 777com platform at https://777com.life. 777com is the data controller responsible for the personal data collected through its platform. This means we determine the purposes for which your data is processed and the means by which that processing takes place.
If you have any questions or concerns about how 777com handles your personal data, you can contact our Data Privacy team directly at support@777com.life. We are committed to responding to all data-related enquiries promptly and plainly.
777com collects personal data in the following categories. We collect only what is necessary for the specific purpose stated — no more.
| Data Category | Specific Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport number (if provided) | Account registration, age verification, identity verification |
| Contact Data | Pakistani mobile number, email address | Account communications, transaction alerts, support responses |
| Financial Data | Mobile wallet number (Easypaisa/JazzCash), bank account details (IBFT), card details (Visa/Mastercard — processed via encrypted gateway) | Deposit and withdrawal processing, fraud prevention |
| Transaction Data | Deposit amounts, withdrawal amounts, game wagers, bet history, bonus activity | Account management, dispute resolution, responsible gaming monitoring |
| Technical Data | IP address, device type, browser type, operating system, session duration | Platform security, fraud detection, user experience optimisation |
| Usage Data | Pages visited, games played, features accessed, time spent on platform | Platform improvement, personalisation of experience |
| Support Data | Chat and message transcripts, complaint details, query history | Support delivery, quality assurance, dispute resolution |
Sensitive Data: 777com does not intentionally collect sensitive personal data such as racial or ethnic origin, religious beliefs, health data, or political opinions. If you voluntarily include such information in a support message, it will be used only to address your specific query and will not be stored separately or processed for any other purpose.
777com collects personal data through the following methods:
777com uses your personal data for the following specific purposes — and only for these purposes:
For each category of data processing, 777com relies on one or more of the following legal bases:
777com does not sell, rent, or trade your personal information. We share your data only in the following specific, limited circumstances:
No Third-Party Marketing: 777com does not share your contact details or betting history with any external company for the purpose of marketing their products to you. Your data stays within the 777com operational ecosystem.
777com implements multiple layers of security to protect your personal data against unauthorised access, disclosure, alteration, and destruction. Our key security measures include:
While 777com takes all reasonable measures to protect your data, no online platform can guarantee absolute security. You also play a role in protecting your account — keep your password confidential and notify us immediately if you suspect unauthorised access.
777com does not retain personal data beyond the period necessary for the stated purpose. Our retention periods by data category are as follows:
777com uses cookies — small text files stored on your device — and similar tracking technologies to operate and improve the platform. We use three categories of cookies:
| Cookie Type | Purpose | Can You Opt Out? |
|---|---|---|
| Maintain your login session, remember your account preferences, enable secure payment flows. These cookies are necessary for the platform to function correctly. | No — essential cookies cannot be disabled without breaking core platform functionality. | |
| Understand how players use the platform — which pages are visited, where errors occur, how long sessions last. This helps 777com improve performance and fix problems. | Yes — you can opt out via your browser settings. Analytics data is aggregated and not linked to individual identities. | |
| Enable personalised promotional communications where you have consented to receiving them. Used to present relevant bonus offers based on your activity on 777com. | Yes — opt out at any time via account settings or by contacting support. |
Most browsers allow you to control cookie settings — you can choose to block some or all cookies. Note that disabling essential cookies will prevent you from logging in and using your 777com account. Analytics and marketing cookies can be disabled without affecting your ability to play or transact.
As a 777com player, you have the following rights over your personal data. These rights can be exercised at any time by contacting us at support@777com.life. We will respond within 30 days of receiving a valid request.
Request a copy of all personal data 777com holds about you. We will provide this in a clear, readable format.
Request correction of any inaccurate or outdated personal data we hold. We will update records promptly after verifying the correction.
Request deletion of your personal data. Note that some data must be retained to comply with legal obligations — we will explain any exceptions clearly when responding.
Request that 777com limits processing of your data in specific circumstances — for example, while a correction request is being resolved.
Request your personal data in a structured, machine-readable format so you can transfer it to another service if you choose.
Object to processing based on legitimate interests or for direct marketing purposes. Marketing objections take effect immediately upon receipt.
777com is strictly an 18+ platform. We do not knowingly collect personal data from persons under 18 years of age. Our registration process includes age verification steps, and we reserve the right to request government-issued identification to confirm age at any point.
If 777com becomes aware that personal data belonging to a person under 18 has been collected, the account will be closed immediately, any deposits will be returned to the original payment source, and all associated data will be deleted as promptly as technically possible. If you have reason to believe that a minor has registered on 777com, please contact us immediately at support@777com.life.
777com sends promotional communications — bonus offers, PSL betting specials, new game announcements, and VIP Club updates — to players who have opted in to receive them. These are sent via SMS to your registered Pakistani mobile number and via email to your registered address.
You can opt out of marketing communications at any time by:
Opting out of marketing communications does not affect essential transactional notifications — you will continue to receive deposit confirmations, withdrawal notifications, and security alerts regardless of your marketing preference settings.
No Third-Party Marketing: 777com does not pass your contact details to external companies for the purpose of marketing their products to you. If you receive unsolicited communication from a third party claiming to represent 777com, treat it as suspicious and report it to us immediately.
777com may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform features. When material changes are made, we will notify registered players via email to their registered address and via an in-platform notification at their next login.
The "Last Updated" date at the top of this page will always reflect the current version. Continued use of the 777com platform after the effective date of any update constitutes your acknowledgement of the revised policy. We encourage you to review this page periodically — it's not a long read and the information it contains is genuinely relevant to your use of 777com.
Questions, concerns, or data rights requests related to this Privacy Policy can be directed to 777com's data privacy contact through the following channels. All privacy-related enquiries receive a substantive response — not an automated acknowledgement followed by silence.
This Privacy Policy was last reviewed and updated on 1 January 2025. It applies to all personal data held by 777com as of this date. Previous versions are available on request by emailing support@777com.life.